Hello friends, I received great feedback on Monday’s email, so let's get started with part two.
Before we get started with our magic words, I want to emphasize how important it is to relay the benefits of what you're selling.
Sometimes the product or service sells itself, other times you have to do a little persuading or leading if you will. You do this by explaining the benefits of your products and services to your customers.
Remember, customers are going to buy. Why not give them reasons to buy from you and not your competitors. One trick is to state a benefit, then listen to your customer... As Charlie Greer says, “you listen yourself into sales not talk yourself into sales.”
Again, state a benefit and listen. If you listen carefully, you will notice that the customer will tell you what they want from you, to be able for you to close the sale. If they don't, tell them another benefit and listen again.
One last point, benefits tie into value. Jeffrey Gitomer said, “if the customer perceives a difference in you and perceives a reassuring value in terms of how he or she wins, then the sale is yours.”
In the next e-mail that we send out we will discuss the benefits and values as a company versus the products or service that we sell.
Since we got a good response from our last email, I'm going to go ahead and give you ten new magical words:
- At last
Be sure to use the same exercise that we gave you on Monday’s email with your new ten words. You'll be amazed from the results you receive.
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To your success! ~ James Brush